Total Drinks 55+

People Got Interested220+

Total Photos Clicked50+

Football as a Cultural Movement

Each year we collaborate with world renowned creative minds to
showcase the synergy between football and the art world.

Goal Initiatives x Mural Fest

GOAL initiatives partnered with MURAL festival for the
opening of a pop-up gallery linking football to the art world
presenting the sport as a cultural movement. Produced in
association with the UK based agency Spraying Bricks,
GOAL initiatives presented an exclusive collaboration with
Pete Fowler, art director of Super Furry Animals, SFA and
an established pop artist.

GOAL’s pop-up gallery was held in a container unit
transformed into a pop art installation on-site at MURAL
from June 7th -17t and the massive football themed
sculptural piece was unveiled on June 7th.

MURAL by Refined Moment
& Luxy Media

Our Partners

Fred Caron

Fred Caron

Creative Director & GOAL
Art Director
MURAL

MURAL

Art Partner